Content Strategy for the Web 2nd Edition

Content Strategy for the Web 2nd Edition

Digital Humanities

Halvorson writes about a new position in the job market called content strategist. Content strategists’ role description is hard to pin point and define because it depends on the circumstances and the organization they work for. They are more than just editors and writers, but they are in charge of sending forth the message or rhetoric. If you focus the two words individually, then you will get that content means what the users/audience will come across and the information relies upon someone’s ethics or credibility. The word strategist means someone skilled in executing an objective through methods and guided decisions. They need to be a leader in a collaborative environment or project. Halvorson provides advice on how to make your business better, especially including a content strategist. Halvorson provides the concept “Do Less, Not More,” which focuses on two objectives: supports a key business objective and fulfills your users’ needs.

Halvorson, Kristina; Rach, Melissa

New Riders

2012

Ortiz, Samuel

Book

ISBN: 0132883244, 9780132883245

Halvorson, Kristina, and Melissa Rach. Content Strategy for the Web. Berkeley, CA: New Riders, 2012.

https://books.google.com/books?id=KIIQ3Fq9CM8C&dq=Content+Strategy+for+the+Web&source=gbs_navlinks_s